Common name: Coneflower-Purple Echinacea P. Powwow Wild Berry

Height: 18-24 Inches
Spread: 12-16 Inches
Flower Color:  Pink shades
Foliage Color: Green shades
Hardiness Zone: 3,4,5,6,7,8
Sun or Shade?: Full sun (> 6 hrs. direct sun) Part shade (4-6 hrs. direct sun)
Wet or dry?: Low water needs Average water needs
Want to see wings?: Attracts butterflies Attracts songbirds
Need critter resistant plants?:: Deer resistant
How fast should it grow?: Medium
When should it bloom?: Early summer Midsummer Late summer
Looking for seasonal interest?:  Attractive Seed Heads
How's your soil?: Poor Soil Average Soil Fertile Soil
Sweet or Sour Soil?:  Acidic Soil (pH < 7.0) Neutral Soil (pH = 7.0)  Alkaline Soil (pH > 7.0)
What's your garden style?: Container/Patio Prairie Cottage Eclectic
 

Wow!  This new variety is incredibly impressive for a seed grown Echinacea.  It’s no surprise that it is a 2010 All America Selections winner. 

In our trials, we noted how floriferous the plants were.  Each stocky, relatively short plant carried a bouquet of fragrant, 3-4”, deep purple-pink to near-magenta flowers on stiff, branched stems. More branches result in more flowers per plant and a showier display in the landscape.  We noted that the older flowers were nearly the same magenta color as the new flowers; the flowers held their bright coloration very well as they aged. 

This first year flowering perennial reportedly keeps on blooming without having to be deadheaded, though you may still want to trim back spent flowers to maintain a tidy appearance.