Common name: Coneflower 
Purple Emperor’ produces large, fragrant, saturated magenta purple blossoms on sturdy, well-branched stems that are held in perfect proportion to the bushy clump of deep green foliage. As the flowers age, the tips of the petals turn a bit lighter pink but the center remains a bright magenta color.
This coneflower creates a substantial presence in the garden when planted singly, but is absolutely incredible when planted en mass.Praised for their cheerful brightly colored flowers, coneflowers are a mainstay in today’s garden. Be sure to leave some spent blooms on the plants in the fall because their seeds provide winter food for finches and other birds. The dried seed heads also provide architectural interest in the winter. Plant in well drained soil and in full sun exposure. Deer Resistant. Attracts butterflies, songbirds and bees.
