Common name: Coneflower 
From mid through late summer, highly fragrant, 3 inch, spicy red-orange flowers bloom with a papaya orange halo in the pom-pom center. The glowing orange flowers have terrific visual impact from quite a distance, especially when planted in groups. It grows about three feet tall in the landscape, making it a good choice for the middle of the flower border. Be sure to cut a few for a fresh bouquet that will last nearly two weeks.
Praised for their cheerful brightly colored flowers, coneflowers are a mainstay in today’s garden. Be sure to leave some spent blooms on the plants in the fall because their seeds provide winter food for finches and other birds. The dried seed heads also provide architectural interest in the winter. Plant in well drained soil and in full sun exposure. Deer Resistant. Attracts butterflies, songbirds and bees.